North Carolina tourism coverage in the past day is dominated by a major statewide economic milestone: Gov. Josh Stein announced that North Carolina set a new record for visitor spending in 2025, with travelers spending more than $37.2 billion in trips to and within the state (up from the prior $36.7 billion record in 2024). The announcement ties the result to National Travel and Tourism Week (May 3–9) and emphasizes that tourism supported jobs and local businesses even amid ongoing recovery challenges following Hurricane Helene. The reporting also specifies that domestic travelers accounted for $36.1 billion and international travelers more than $1.1 billion, alongside increases in tourism-supported employment and payroll.
Alongside the spending record, the most tourism-specific “local impact” items in the last 12 hours are more promotional and community-focused rather than policy-changing. Coverage includes Brunswick County’s Tourism Development Authority highlighting National Travel and Tourism Week and the role of travel spending in the county’s economy, plus a feature-style piece promoting a secluded campground near Asheville as an off-the-grid option close to downtown. Another tourism-adjacent development is a local media report that producers of The Summer I Turned Pretty asked fans not to visit filming locations or share set details online, citing safety concerns for cast and crew—an example of how “set-jetting” pressures are being managed in the Wilmington area.
Beyond the headline tourism economics, the broader last-12-hours stream includes several items that touch the visitor economy indirectly (events, hospitality, and travel logistics), but the evidence provided is limited to standalone mentions rather than a single coordinated trend. For example, there’s coverage of National Travel and Tourism Week recognition in Brunswick County and a separate note about North Carolina’s tourism record being framed as proof of continued demand “from our beautiful shore to our breathtaking mountains.” However, the provided material does not show additional, corroborated changes to tourism policy or infrastructure within the state during this window.
Older coverage (3–7 days ago) provides continuity on how tourism is being positioned in the state’s recovery and visitor narrative, including references to western North Carolina’s resilience and the arts’ role in post-Helene recovery (via a National Council on the Arts visit to Asheville). It also includes additional tourism-related local programming and destination features, but the most concrete, measurable development in the 7-day range remains the $37.2B 2025 tourism spending record reported in the last 12 hours.